ReedRADIO.com

Industry

Are We Sabotaging Our Listener Diversity?

Rosalind, here. Diversity and inclusion are important elements of the ReedRADIO.com business model. One of the most important decisions my brother, Keith, and I had to make when starting ReedRADIO.com was deciding what the station’s format was going to be.  However, choosing a format is not that easy.  Radio formats are used to design playlists that will attract the right audience, which can be translated into advertising or sponsorship revenue. “Every radio station has its own personality, through the music it plays, its on-air talent and even its jingles. But most stations fall under specific radio format categories that are used to[…]

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