It’s alright to be different…
Especially when you’re from the same family!
Keith and Rosalind are brother and sister, and very different people…even though they grew up in the same middle-class household in Milwaukee, Wisconsin. Music was always a part of their lives, just for the pleasure of the sound. Their father, John Reed, Sr., brought home an old Juke Box, which claimed residence in the family’s dining room for a decade or more. The Juke Box was cleaned up, and filled with 45rpm records. In fact, the music on the Juke Box was, perhaps, a valuable lesson in inclusiveness, encompassing varied genres of music from Elton John (“Benny and the Jets”) and Rod Stewart (“Do You Think I’m Sexy?”) to Earth, Wind & Fire (“Reasons”) and Gladys Knight & the Pips. That old Juke Box saw many parties, or just filled the house with music and made an afternoon of housecleaning bearable.
Rosalind is rock ‘n roll. The Stones, Bob Dylan, and Fleetwood Mac. She listened to AM stations in St. Louis on her grandmother’s small transistor radio, dancing around the living room with her cousins. Then, her obsession became Marvin Gaye and Tammy Terrell, Martha & the Vandellas, Smokey Robinson & the Miracles, and the Temptations. It was the beginning of the revolution Black singers and musicians inspired as they influenced both British and American artists, and the development of what would become Rock ‘n Roll music. Rosalind came of age during several historical movements of the 1960’s, including the Civil Rights Movement and the protests against the Vietnam War. These events significantly impacted her musical palette, and she became a fan of “protest” songs. Though Rosalind was aware of pure jazz artists like John Coltrane and Miles Davis arriving on the horizon and, literally, transforming the music industry, she was never really a fan of the genre. Her appreciation of contemporary smooth jazz artists was both a gradual and recently acquired pleasure.
And that was okay.
Keith was always a smooth jazz aficionado, and pure soul. In fact, he had a more rounded musical palette because he was actually in the business. With his best friend, Henry Hagler , Keith began to DJ parties in the Milwaukee area when he was just fifteen years old. They were known throughout the city as Handsome Hank and Rattlesnake, and Keith eventually made the move into the local disco clubs. Keith went on to hold the positions of Program and Music Directors at small to medium market radio stations in the Midwest, and throughout the South. Although Keith is still active in the St. Louis area as a DJ, the experience he brings to ReedRADIO.com more than qualifies him to be at the helm of the station’s music production.
Keith and Rosalind are very different people, with very different musical palettes, and that’s okay. In fact, it’s the differences that make families unique, and business partners flourish.
One day about six years ago, while sitting at his kitchen table, Keith and Rosalind began talking about Internet Radio Stations. An idea began to form around their love for music, different kinds of music, and ReedRADIO.com is the culmination of that first conversation. They stumbled at first. They knew absolutely nothing about starting and running a business. They didn’t know anything about the technology that was available, or how to access it. And because their musical tastes were so diverse, they each had opinions that made it difficult to even settle on a format for the radio station.
Their first attempt failed, and that was okay.
But they learned so much during the process. Like how not to do business with jerks. Like how to protect their brand so that it embodied their core values: family, honesty, transparency, and a genuine love for the diversity of music. Like how to harness the technology, and use the Internet to deliver real value to their listeners.
It’s been three years since the radio station went dark after that first attempt. After much trial and error, and a lot of hard work, Rosalind and Keith finally figured it out. They realized ReedRADIO.com represented not just good music, but a way of life that was laid back, opulent, nostalgic, and most of all, inclusive. It’s about family, about taking care of each other on this musical journey. It’s about shared experiences with other listeners from every corner of the globe who find solace in the music.
Keith and Rosalind work collaboratively in developing the radio station’s programming, constantly honing ReedRADIO.com’s musical format. They focus only on programs that adhere to the station’s core values so that when you login to ReedRADIO.com on your devices, your listening experience is always fun, meaningful, and informative. Lets face it, there are a million and one Internet radio stations out there. What makes ReedRADIO.com stand above the crowd is its soul, its sense of family. Keith and Rosalind want you to feel the cool…to internalize it, and become part of this exclusive community bound together by our love for good music. Come to know ReedRADIO.com. You might come to believe it is the coolest thing to happen to Internet radio since…well, Internet radio.
With a twenty year career bringing World Class Customer Service to the clients/customers of several national and international businesses, Rosalind is determined that your experience with ReedRADIO.com is memorable. While Keith handles the music programming, Rosalind handles the fun stuff: publicity, media relations, social media, and marketing for the radio station. Her plate is rarely empty, and still, she finds time to listen to ReedRADIO.com just like you do. She hears what you hear, and asks what you like. Your perspective is what informs many of the day-to-day business decisions she makes for ReedRADIO.com.
Together, Keith and Rosalind work hard to bring you value for your membership, entertainment, information about the music, and most of all, lots of fun. Kick back, and enjoy the Smoothest Jazz-Soul on the Planet!
Click HERE for more information about how you can become part of the ReedRADIO.com community. #inyourheadphones2017