Keith Reed

Wyldon Keith Reed

Co-Founder and Vice President of Productions & Music Director

As most of you know by now, is very much a family affair, and my first name is no exception. My mother’s sister, Geneva, had a penchant for unusual names that seemed somehow to flow off the tongue with ease.  Yes, I have a one-of-a-kind first name, but I prefer to use my middle name (Keith) professionally.

The second of five children, I was born in St. Louis, Missouri, but most of my childhood was spent in Milwaukee, Wisconsin.  My parents migrated there looking for a better life 1964.  It was in Milwaukee that I began to lay the foundation for my career in radio. I was a DJ on WNOV AM Radio, and worked in the DJ booth in the local disco clubs with my partner at the time. A shout out to Handsome Hank and Rattlesnake. I’m still an active DJ throughout the St. Louis area.

We lost our mother, Elizabeth, a few years ago, but she got to see the first incarnation of  She was very proud that my sister, Rosalind, and I paid tribute to our familial last name.  The name “Reed” has always been  synonymous with hard work and perseverance.  When went dark a couple years ago, Roz and I had to go back to the drawing board and completely start over.  Mom didn’t live to see the second incarnation of, but I know she’s looking down on us with pride.

Give us a try, and if you like what you hear, become a member of the community.  Click HERE for more information, and thank you for listening to the station.

Peace and Love,